If not, then what? Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Beautifully hand-crafted, timber casement windows are a fantastic focal point in a …

It's a static article -- or at least it looks like a static article, which is what counts. As I discuss in article 17, many, perhaps most, product searches actually begin in sites such as Amazon, eBay, and Craigslist. How do you think they keep the Nursery children in control! But …

I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are. All you have to do is turn XML sitemap on in Yoast SEO plugin and it does an enormous amount of complicated things that I don't even want …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. If a user reads content on your site stuffed with keywords, they'll end up with a bad impression of your brand. As I walked into the room, I saw …

Online advertising presents a highly effective method for reaching today's consumers, especially the younger, affluent, and internet-savvy market. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. The finest pashmina scarf have been worn by the …

Get quotes from multiple providers, and figure out exactly what you're getting for each price point. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. A simple search on Bing for SEO specialist will give you …

Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising dollars. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed …

Use this simple test: would you click it? Focus on the 20 percent of your writing that will produce 80 percent results for the client's sales. All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. Have you ever tried to …

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your …