Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you've produced. A smart keyword strategy tackles only enough keywords to be supported with a …

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags …

By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. The backlinks you want pointing to your site are natural, authentic, industry-related and …

Visitors that type your URL directly into the browser are recorded as direct. These are likely to be existing customers, employees or people who are already aware of your brand. The best way to cure this kind of rut is to practice your ABCs on a daily, weekly, or monthly …

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Try to create a one-stop solution for your customer's conversion. Google is constantly evolving to better understand the context and intent of user behaviour. I couldn't begin to think I …