Understanding googlebot crawlers

Content marketing is one of the most effective marketing channels as it provides value to potential customers without asking for anything in return. Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. Gift giving of a present such as a blow up …

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The hidden agenda of offsite SEO

I would typically put these keywords into a spreadsheet with approximate search volumes and a score relating to how relevant they are. All you have to do is turn XML sitemap on in Yoast SEO plugin and it does an enormous amount of complicated things that I don't even want …

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Don't hyper specify your pages for longer tail keyword phrases

Inbound links, diverting the Internet users to the main website are created by the SEO experts all over the Internet on blogs, discussion forums and social networking sites. Having a company blog can really help with your SEO efforts. It's something you can update regularly with relevant content, which Google …

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Does the Open Directory Project depend on CTR

From a marketing standpoint, you can refine a website to target a niche audience. While finding the right SEO firm can be difficult work, it is important work, and it is possible. The majority of all web traffic now happens on mobile devices, so it makes sense from a pure …

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Is this the end of webmaster tools as we know it?

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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Apply these secret techniques to assist with indexed pages

Once you ensure that content is being read, focus your effort on making it valuable. Oh, mobile SEO. At its worst, it can give you a high bounce rate and low conversions. But, at its best, it can give you more ranking power and better user engagement. Use link baits …

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Content must be appropriate in length and appealing in structure

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Evergreen content basically means well-written content about topics that …

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Understanding onsite SEO in relation to your marketing strategy

A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags …

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