When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your …

Brand loyalty constitutes the ultimate objective of building powerful brands. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. It's not just the online marketing industry that's evolving; Imagine having a fun-packed antique wooden rocking horses in your room. Have you …

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you've produced. A smart keyword strategy tackles only enough keywords to be supported with a …