SSL (Secure Sockets Layer) certification is essential for any website — and e-commerce sites are no exception. With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's all …

Link building is considered the most difficult tactic to implement by a 52 percent majority of marketing professionals. This is an extreme example, since these niches are so drastically different, but the principle is the same. Cheer yourself up with a giraffe toilet roll holder to make you smile. A …

SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. For example, you may find that search patterns for a specific product tend to escalate in winter, giving you a critical marketing opportunity to push that product more during …

It needs to be easy to read and provide value to the end user. Don't try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the …

Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. We are also talking about any sites that are relevant to your location or your business area. Book in for a Lucy Hall …

Get quotes from multiple providers, and figure out exactly what you're getting for each price point. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. A simple search on Bing for SEO specialist will give you …

It may be unclear who is responsible for SEO. Moving forward, it's important for businesses to optimize their content to improve their chances of showing up in these featured snippets. If you wash a wedding shawl at a very cold temperature, it will be fine. Make Assessment for Schools every …

The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll …

When a marketer publishes a piece of content that answers a potential customers questions in a detailed in a thorough manner it gives the user the impression that the business knows what it’s talking about and would be trustworthy to work with. The XML Sitemaps come in handy here …

Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising dollars. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed …

Use this simple test: would you click it? Focus on the 20 percent of your writing that will produce 80 percent results for the client's sales. All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. Have you ever tried to …

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Try to create a one-stop solution for your customer's conversion. Google is constantly evolving to better understand the context and intent of user behaviour. I couldn't begin to think I …