What are the merits of internationalisation on today's web?

SSL (Secure Sockets Layer) certification is essential for any website — and e-commerce sites are no exception. With the rise in the use of Smartphones (over 50% of searches are now mobile) it's more important than ever to make sure that individual products and services rank highly on Google. It's all …

more ...


Cracking the white hat SEO code

SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. For example, you may find that search patterns for a specific product tend to escalate in winter, giving you a critical marketing opportunity to push that product more during …

more ...



The evolution of algorithm in SEO

Get quotes from multiple providers, and figure out exactly what you're getting for each price point. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. A simple search on Bing for SEO specialist will give you …

more ...



Thinking about dynamic pages makes everything OK

When a marketer publishes a piece of content that answers a potential customers questions in a detailed in a thorough manner it gives the user the impression that the business knows what it’s talking about and would be trustworthy to work with. The XML Sitemaps come in handy here …

more ...

Learn to do conversion rates like a pro

Retailers often seek to limit marketing communications programs to the specific areas where primary customers live in order to maximize the impact of advertising dollars. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed …

more ...

Fresh ideas on how to improve your citations

Use this simple test: would you click it? Focus on the 20 percent of your writing that will produce 80 percent results for the client's sales. All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. Have you ever tried to …

more ...

Using canonical URLs strategies like the pros

Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Try to create a one-stop solution for your customer's conversion. Google is constantly evolving to better understand the context and intent of user behaviour. I couldn't begin to think I …

more ...